Meta Can’t Use Sexual Orientation to Target Ads in the EU, Court Rules

Source: AIPT

Published on: 06 Oct 2024

Tags: privacy protection, targeted advertising, EU Court


Recently, privacy activist Max Schrems has won another legal battle against Meta, this time restricting how the company can use off-platform activity and public statements to target ads. This ruling is undoubtedly good news for those who are concerned about the misuse of personal data.

Privacy Protection
EU Court

In today's society, personal privacy issues are becoming increasingly important. With the rapid development of technology, our personal information is constantly being collected by various applications and services. As one of the world's largest social media platforms, Meta's data handling practices have long been a subject of controversy. The EU Court's ruling clearly states that Meta cannot use users' sexual orientation to target ads, which is a significant step in protecting personal privacy.

Max Schrems is a well-known privacy activist who has been working tirelessly to protect user privacy. This victory is not only a recognition of his personal efforts but also an inspiration to all those who care about privacy issues. Schrems stated that this ruling will help prevent advertisers from using sensitive information for improper marketing. He emphasized that this is just the beginning, and there is much more work to be done.

Targeted Advertising
Privacy Protection

In fact, this ruling not only has a significant impact on Meta but also on the entire internet industry. Many companies are now re-evaluating their data handling policies to ensure compliance with new regulations. This change not only enhances user trust but also sets a new standard for the internet industry.

Overall, this ruling is a significant milestone, marking a solid step forward in the protection of personal privacy. We hope to see more similar initiatives in the future, making the internet a safer and more transparent place.

EU Court


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