Etihad Airways’ new management team is determined to avoid the mistakes of the past and achieve blockbuster growth. In an exclusive interview with Skift, Commercial Chief Arik De shared his insights and plans for the future.
Over the past few years, Etihad Airways has faced numerous challenges, including financial losses and strategic missteps. However, the arrival of a new management team brings fresh hope and energy. Arik De emphasized that this time is different, as they are focusing more on sustainability and long-term development rather than rapid short-term expansion. He stressed that the company will achieve its growth targets through optimizing operational efficiency, enhancing customer experience, and expanding into new markets.
Specifically, Etihad Airways plans to strengthen its partnerships with global airlines, particularly in the Asian and African markets. Additionally, they aim to introduce more premium services to attract high-value travelers. Arik De noted that Etihad Airways will invest in technological innovation, leveraging big data and artificial intelligence to improve operational efficiency and service quality.
Facing future competition, Arik De is confident. He believes that Etihad Airways has a unique geographical advantage, connecting the East and West. The company will also increase its investment in employee training and cultural development to ensure team cohesion and innovation. He stated that Etihad Airways aims to double in size by 2030, becoming one of the leading airlines globally.
In summary, Etihad Airways’ new management team is implementing a series of measures to ensure steady growth over the next decade. By learning from past lessons, they are confident in achieving this ambitious goal.