Recently, the head of direct-to-consumer video at NBCUniversal stated in an interview that while the cable business remains strong, streaming services are also performing exceptionally well. This perspective raises the question of whether traditional cable TV will truly decline due to the rise of streaming.

In today's digital age, streaming services like Netflix, Amazon Prime Video, and Disney+ have become integral parts of many people's entertainment lives. These platforms offer a vast array of content with high flexibility and convenience, allowing users to watch their favorite shows anytime and anywhere. In contrast, traditional cable TV seems somewhat cumbersome and less convenient. However, the NBCUniversal executive expressed no concern about cable TV being entirely replaced.

Indeed, cable TV still has a large user base and a steady revenue stream. Many households rely on cable TV for news, sports events, and other live content. Additionally, cable networks collaborate with numerous local stations to provide localized programming and services. These are areas that streaming platforms currently find difficult to fully cover. Therefore, despite the rapid rise of streaming services, cable TV retains significant advantages.

Of course, NBCUniversal recognizes the enormous potential of the streaming market and has actively launched its own platform, Peacock. Peacock not only offers a wealth of original content but also integrates a variety of high-quality resources from across the NBCUniversal portfolio, including movies, TV shows, and sports events. This diversified content strategy makes Peacock highly competitive in the market.

In summary, while the rise of streaming services presents challenges to traditional cable TV, cable TV is not likely to be easily replaced. Both will continue to coexist in the future entertainment market, offering users a more diverse range of choices. For NBCUniversal, they will continue to innovate and optimize to maintain their leading position in this evolving landscape.