Google Stuffs More AI into Search

Source: AIPT

Published on: 05 Oct 2024

Tags: AI, search engine, Google


Google has recently integrated more AI technology into its search engine, making our search experience smarter and more efficient. On Thursday, the company announced a series of updates, including AI-organized web results, enhancements to Google Lens (including video and voice capabilities), and the placement of links and ads within AI Overviews.

AI-organized web results

First, AI-organized web results mean that Google will use advanced algorithms to better understand and organize search results. This way, when you enter a query, not only will you find relevant information faster, but you'll also see more precise results. For example, if you search for “how to make a cake,” AI will recommend the most suitable recipes based on your search history and interests, rather than simply listing all related pages.

Second, the enhancements to Google Lens are a significant highlight. Now, Google Lens can not only recognize objects in images but also process video and voice inputs. This means you can take a video with your camera, and Google Lens will automatically identify the content and provide relevant information. For instance, while traveling, you can shoot a street sign, and Google Lens will tell you what it means and provide additional details, ensuring you don't get lost. Additionally, the addition of voice functionality allows users to perform more convenient operations through voice commands, such as searching for nearby restaurants or attractions by voice.

Google Lens update

Finally, Google has added links and ads to AI Overviews. This feature aims to provide users with more contextual information and related services. For example, when you search for a product, AI Overviews will not only display basic information about the product but also show related purchase links and ads, helping you make decisions faster. However, this change may also raise concerns among some users, as too many ads can interfere with the user experience.

Overall, Google's latest updates are undoubtedly aimed at enhancing the user search experience, making it smarter and more personalized. However, these changes have also sparked discussions about privacy and advertising ethics. As users, we need to weigh the convenience these new technologies bring against potential risks. Regardless, these new features from Google are indeed exciting, and we look forward to seeing how they evolve!

AI Overviews with links and ads


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